What force moves people?

I have been reading War and Peace by Tolstoy. He is just amazing. He sees through every human action and exposes each frailty, ego, fear, irrationality, hubris. No one escapes. The action of the novel takes place between 1805 and 1820 – the Napoleonic wars. Wikipedia cites the death toll at 1.8 million people. You should look at the big version of a very famous map of the army, which shows how many people set out (beige) and how many dribbled back (black).

As I've been reading, I keep thinking about current wars, and non-wars (climate change and Durban), and returning to Tolstoy’s key question that we – entrepreneurs, marketers, politicians – seek to understand:

What force moves peoples?

In Chapter 1 of the Epilogue Tolstoy goes on a rant. There were so many delicious bits, I had to pick them out for you. But read the whole book. Absolutely wonderful.

….the goal of the good of all human civilization, usually understood as the people occupying the small northwest corner of a large continent….

..the historian knows the goal towards which mankind is being led (for one this goal is the greatness of the Roman, Spanish, or French state; for another it is freedom, equality, a certain kind of civilization in a small corner of the world known as Europe.)

...During this twenty-year period of time an enormous number of fields go unplowed; houses are burned; trade changes direction; millions of people become poor, become rich, migrate; and millions of Christians, who profess the law of love of their neighbor, kill each other.

…At the end of the eighteenth century, some two dozen men got together in Paris and started talking about all men being equal and free. That led people all over France to start slaughtering and drowning each other.”

….At the same time there was in France a man of genius – Napolean. He defeated everybody everywhere – that is, he killed a lot of people – because he was a great genius. And he went off for some reason to kill Africans, and he killed them so well, and was so cunning and clever, that, on coming back to France, he ordered everybody to obey him. And everbody obeyed him. Having become emperor, he again went to kill people in Italy, Austria, And Prussia. And there he killed a lot….

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3 Benefits of Autolib You Aren't Expecting

The funny thing about sharing, is that there are usually a whole bunch of unexpected and unanticipated benefits that people don’t expect and don’t anticipate.

For Zipcar, sharing rather than owning your own car meant that:
-- You can choose the car that fits the needs of each specific trip.
-- You have instant access to a “personal fleet” of 6000 cars parked across North America and England.
-- You never have to maintain or repair it

Try doing that with your car!

So what will AutoLib bring that is a surprise? By writing this down, I’m anticipating, which kinds of ruins my argument. But, here goes:Unanticipated Benefits of AutoLib

-- Electric cars will be demystified. Everyone will have seen them going around everywhere, experienced their commonness, and lots and lots of people will have driven them. Today, the arguments and fears about electric cars are by people who have no first-hand experience. Now, this discussion around electric cars will stem from a first-hand experience. Much better!

-- We’ll automatically choose our mode of travel based on the trip, rather than mindlessly and routinely getting into our own cars. This will be a sea change for many people. What an idea! Should I walk, bike, metro, taxi, Buzzcar or AutoLib to get where I need to go in the city? And this new way of thinking will just be second nature, like checking the weather when you wake up in the morning before you choosing your clothes for the day.

-- We will travel comfortably and routinely between different modes of transport. The whole frightening and ugly-named concept -- “multi-modal”-- will be a natural reality that includes the car in those mode choices. Very few people will be mono-modal: only public transit or only by car. It should bring these two groups together, less divisiveness between the camps. It will make negotiating for rights of way between alocation of public space have more consensus.

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Autolib Beta Phase

After years of discussion and planning, and less than one year since the contract was awarded, Autolib went live today, October 2. It will have about 38 cars are the road, being driven by an invited set of users, and then go live to the public on December 1 with 250 cars. Over the next year, it is supposed to build out to 3000 cars.

Autolib: 3000 electric cars, paid for in 1/2 hour increments, on demand, for use in greater Paris. Comes with parking! I think of them as taxis you drive yourself, with taxi-like prices: 5-7 euros the first half hour (after you've paid a gating fee) and even more the second and third half hours.

My first kneejerk reaction is the shock at the branding. I was thinking that at those prices, it was going to be heavily used by businessmen and well-to-do women to get around Paris. Now that I see them, I think they've lost this primary market.


Here is a picture of the station, which comes at a cost to each city town of 50,000€. For Paris, this will add up to 25 million euros.



The point of the station? It is a video camera connection with customer service who will help you scan your license and then see your face, and thus decide to sell you a membership to AutoLib.

Here is what I find really shocking: this enormous cost is all because the French do not have electronic driving records that can be checked in real time. This is a pain that I've been feeling with Buzzcar. We get around it by also asking for a photo of the individual's identity card as well as a proof of residence at an address (a bill less than 3 months old). I've advised the French government that they really need to bring their driving records into the computer age. It hadn't occurred to me the size of this cost, in Paris alone, until I did the math on the Autolib stations.

So I don't sound crotchedy. Here is a picture of me being given a test drive in an Autolib by a smart, bright, well informed young man who is an "Autolib Ambassador."



Oh, to give you the link to Autolib:

not .COM (library management software, whatever that is)
not .FR (taken by a carsharing service in Lyon)
not .ORG (Lyon group has that as well)

but autolib.EU

hunh.

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Velib Celebrates 100 million trips

Translating from a City of Paris press release:

In Paris, where we celebrated the 100 millionth Velib trip since July 2007, the popularity of the service hasn't diminished. There are 170 thousand subscribers and almost 100 thousand rentals a day at the 1700 stations that cover the capital. According to JC Decaux, the service has seen "a massive increase in recent months" thanks to a cloudless spring.

The city and its concessionaire share other satisfactions: a net reduction in vandalism. Shortly after the launch of the service, stupified users deplored the impressive number of bikes with flats, twitsted, stolen or broken. According to JC Decaux, the vandalism was reduced by 2/3 between 2009 and 2010. Is the anti-Velib violence no longer in fashion? "Shared bikes have arrived as part of the urban landscape" says M. Asseraf. Mme Lepetit prefers to see the change as the result of "public ad campaigns emphasizing civic spirit and responsibility."

All the stations haven't benefited from this enlightenment, as the residents of Barbes (18th arrondissement) or in proximity of the beltway can attest, but the city refuses to release the vandalism statistics by neighborhood "because this will stigmatize" explains the mayor.

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Peak Car Use: It is Happening

I first heard the term "peak cars" about two weeks ago. And then "peak car use" showed up again in this research report

This trend is happening not only in the US, but is consistent with research of driving data in 7 other countries.

As possible causes of ‘Peak Car Use’, the paper offers up the following six factors:

1. Hitting the Marchetti Wall
2. The Growth of Public Transport
3. The Reversal of Urban Sprawl
4. The Aging of Cities
5. The Growth of a Culture of Urbanism
6. The Rise in Fuel Prices

Go read the article. Then figure out if you too are driving your car less. At it is, most people use their car's only 5% of the time. The other 95%?

put it up for rent to your friends and neighbors with

Buzzcar

(if you live in France). Or maybe just sell it altogether and use someone else's.

Carsharing is more and more becoming the obvious choice for car mobility.

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Testifying before Congress: I Can't get a Word in Edgewise

Looking for the written transcript of my testimony (March 9, 2011), I stumbled across this video clip, as prepared by the Republican-controlled House Subcommittee on Energy and Commerce website

It was billed on their page as:

"Rep. Marsha Blackburn (R-TN) questioned a supporter of the rules about how well the Internet works without government regulation, noting: “You set up a very successful company using the Internet as it was, basically the status quo Internet, and you did that without a whole lot of trouble: is that right?”



Count how many words I get to say (5?) compared to the torrent of her words. If memory serves me, what happens after this clip is she moves on to "question" the person next to me allowing them the same "response time." Yet on the Republican website about the testimony, all the quotes are from the Republican congressmen making their statements, with zero quotes from those experts who were testifying.

I realize this is politics, but the spin is pretty scandalous. The fact is, that the rules I got to play by in 2000, are not the rules start-ups today live under. In 2005, the FCC was stripped of its right to ensure fair play on the Internet, and immediately thereafter ensued lots of bad behavior on the part of the big telecommunications companies. The FCC Order, the one was testifying for, and that the House overturned, and that is now before the Senate, was to reinstate the FCC's right protect the openness of the Internet.

Associated blog entries: I wrote up immediately after testifying. and OpEd in Politico

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Net Neutrality protects Innovation & Jobs

Here is my OpEd published in Politico, days before vote in House on whether to overturn FCC ruling that protects net neutrality.

You can read my testimony before Congress and my reactions to that experience in previous blog.

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