More sunlight on cars: Open up the data!

The New York Times ran this OpEd I wrote (and pasted in below). I've appended additional thinking about implications for innovation.

Cambridge, Mass.
IN the wake of the Congressional hearings on the Toyota recalls, we have heard various proposals for countering unintended acceleration in automobiles.

Transportation Secretary Ray LaHood recently said the federal government may recommend that carmakers install “smart pedals” that give brakes priority when both brake and accelerator pedals are pressed simultaneously. Meanwhile, Toyota has said that, in contested acceleration accidents, it will give regulators access codes to data recorders — essentially, onboard black boxes being installed in some new cars.

But sometimes the solution to a safety problem is simply more transparency. Indeed, there is a relatively easy solution that would help identify problems before they affect thousands of cars, or kill and injure dozens of people: allow drivers and carmakers real-time access to the data that’s already being monitored.

Current federal law requires annual emissions and safety inspections for all cars. A mechanic plugs an electronic reader into what’s known as the onboard diagnostic unit, a computer that sits under your dashboard, monitoring data on acceleration, emissions, fuel levels and engine problems. The mechanic can then download the data to his own computer and analyze it.

Because carmakers believe such diagnostic data to be their property, much of it is accessible only by the manufacturer and authorized dealers and their mechanics. And even then, only a small amount of the data is available — most cars’ computers don’t store data, they only monitor it. Though newer Toyotas have data recorders that gather information in the moments before an air bag is deployed, the carmaker has been frustratingly vague about what kind of data is collected (other manufacturers have been more forthcoming).

But what if a car’s entire data stream was made available to drivers in real time? You could use, for instance, a hypothetical “analyze-my-drive” application for your smart phone to tell you when it was time to change the oil or why your “check engine” light was on. The application could tell you how many miles you were getting to the gallon, and how much yesterday’s commute cost you in time, fuel and emissions. It could even tell you, say, that your spouse’s trips to the grocery store were 20 percent more fuel-efficient than yours.

Carmakers could collect the data, too. Aberrant engine and driving behavior would leap out of the carmakers’ now-large data set, allowing them, if necessary, to conduct recalls much earlier. And, in exchange for your contribution of anonymous data, carmakers could send you driving benchmarks aggregated from your peers; then your app could tell you how your driving compares with the average of all drivers of the same car.

Having such readily accessible data streaming from your car might raise fears of a Big Brother scenario, in which carmakers would know where you are and how you are using (or misusing) your vehicle. But you would still decide whether you wanted to tap into the data, how you would use it and with whom you’d share it.

Allowing drivers and carmakers access to real-time performance data wouldn’t prevent every future mechanical failure. But it would allow carmakers and entrepreneurs to develop analytical tools to help catch developing problems in both individual cars and entire model lines. Cars would continue to break down and even cause accidents, but it wouldn’t take a Congressional hearing to figure out why.
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On the same day, the NYTimes reported that the National Highway Traffic Safety Administration (NHSTA) is considering requiring that a black box be installed in all cars. This is an idea that could be either really good or really terrible.

Really good: An implementation that uses open standards, open data, and open devices. That same data and devices could be reused and innovated upon to produce fabulous apps for cars.

Really bad: It’ll be another closed proprietary system that ends up adding to the cost of the vehicle and eventually becomes ancient technology, much like after-market navigation devices and transponders.