Tapping End User Content (2.0) for Speed & Scale

In the spring I gave a number of talks on how web 2.0 should really be talked about as 2.0 -- platforms for participation that invite and enable end-users to add their own content. Letting people tap into their own excess capacity is particularly potent because it is so low cost. And the platforms mean that this small and local content can be scaled to national and international proportions and influence.

Quickly.

IF you can get the platform right.

The video is a 4 minute edited synopsis of a 20 minute talk I gave at Columbia Unviersity a number of weeks ago for their Brite conference (Brands, Innovation, Technology). I reference chatroullette and couch surfing, both excellent examples of the phenomenon. 350.org does an excellent job of this as well.

Related blog posts of mine:
How Sharing Increases Innovation
Thinking about Scarcity & Abundance